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Reconciliation Policy

Zamplia provides buyers with the ability to request the removal of survey responses that fail to meet quality criteria. This guide explains:

  • The circumstances under which such requests are appropriate
  • How to properly submit a reconciliation
  • The responsibilities of buyers during this process

Please be aware that Zamplia may ask for documentation to support reconciliation requests. Any submissions lacking justification or failing to follow the stated procedures may be rejected.

Acceptable Reasons for Reconciliation​

The following responses are valid reasons for disqualification:

1. Straight Lining​

Description: Respondent selects the same response option across multiple questions, showing a lack of attention. Required Evidence: Zamplia’s UIDs, questionnaire and responses.

2. Speeding​

Description: Respondent completes the survey significantly faster than the average, suggesting rushed or insincere participation.
Required Evidence: UIDs, length of interview (LOI), entry and exit times compared to the average LOI.

3. Complete Not Reflected on Client Side​

Description: A respondent is marked as complete in Zamplia’s system, but there’s no corresponding data in the client’s survey.
Required Evidence: UIDs with response codes or complete status.
Note: Secure redirect or link validation must be in place to remove for this reason. See Zamplia’s Link Security Best Practices for details.

4. Inappropriate Open-Ended Responses​

Description: Responses that are repetitive, vulgar, nonsensical, irrelevant, or made up of random text.
Required Evidence: UIDs and open-ended answers.

5. Mismatched Responses​

Description: Discrepancies between profile data and survey responses (e.g., age or gender mismatch).
Required Evidence: UIDs, qualification data, and in-survey responses.

6. Duplicate Responses​

Description: Identical open-ended responses across multiple respondents.
Required Evidence: RIDs and corresponding answers.

Unacceptable Reasons for Reconciliation​

The following are not acceptable for disqualifying respondents:

  • Survey-side setup errors – Issues in survey logic or design

  • Inaccurate CPI – Launching with an incorrect cost-per-interview

  • Incorrect Qualifications or Quotas – Improper targeting or quota configuration

  • Project Overfilling – Failing to apply the correct Quota Calculation Type

Reconciling to Complete​

If a technical issue prevents a complete from being recorded, buyers must reconcile the session to ensure proper compensation. To do so, submit a list of valid (complete) UIDs and approve any changes noted by the system.

Reconciliation Timeline​

Reconciliations must be submitted within 15 business days of project inactivity. A study is considered inactive if it has not received any completes for more than 15 business days.

Once a status is set to Complete and Approved, it cannot be reversed.

Best Practice: Reconcile as soon as final IDs are available to ensure timely processing and support.

How to Submit a Reconciliation Report​

Please review our step-by-step guide for Zamplia’s Reconciliation and Closure Process.

Reconciliation Audits​

Reconciliations are subject to random audits. If your study is selected:

  • You’ll be asked to provide justification for each reconciled ID.

  • A prompt response is required.

  • If any IDs were reconciled without valid reasons, the changes may be reversed.

  • For more guidance, refer to Reconciliation Audits in the support documentation.